social media as a change agent in marketing

Marketing for your Business – Including Social Media

social media as a change agent in marketing

Social Media is the Change Agent in online marketing...

Let me give you a quick story of how I connected with Carol Lynn Rivera, a great marketer.  On Tuesday evenings at 9:00 pm, I attend a twitter chat called #GetRealChat.  This chat has real marketers, business owners and folks who are looking to understand and incorporate social media into their day to day marketing strategies.

This is a great chat with an amazing community that help marketers and real businesses incorporate social media into their marketing strategies. is where Carol blogs.   Recently, Carol wrote a sobering rant reminding us  “Not to drink the social media kool-aid that many “gurus” are serving up.”  This thought-provoking blog got me thinking about Wall Street Branding. Our niche here is private and publicly traded business who are seeking to incorporate online marketing strategies into their established businesses.

See, we are all constantly in the trenches (online) of the ever changing social media world.  We and by “we, I really mean me” are so caught up in education and learning what the next change will be and how it will affect our marketing strategies and our clients, that I am constantly plugged in, learning and growing so I can be a more effective marketer.   But like Carol so eloquently wrote, I live in an online bubble with other like-minded individuals.  Individuals who speak the same language and understand how necessary social media and online marketing efforts are to today’s business owners.  The business owners that I am seeking to help aren’t in this very close but connected world.  So I must make changes.

“No one wants to die.  Even people who want to go to heaven don’t want to die to get there.  And yet death is the destination we all share.  No one has ever escaped it.  And that is as it should be, because Death is very likely the single best invention of Life.  It is Life’s change agent.  It clears out the old to make way for the new.  Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away.  Sorry to be so dramatic, but it is quite true.” – Steve Jobs

This is a great statement made by a very charming, very innovative business owner that changed the world!  Social media is your businesses change agent.

  • In order to not die off and take your business to the next level you must incorporate online marketing strategies to your business in addition to your offline marketing efforts.
  • Don’t shy away from change because you don’t understand it.  That’s where social media geeks like Carol and I come in to help you understand what all the buzz is about.
  • Social Media isn’t Free and requires time, resources and knowledge.  Whether you decide to keep it in-house or cut that learning curve and hire a marketer, PR or branding company to get you started, you are moving forward and making changes that will bring and keep your business relevant  in today’s marketing ecosystem.
  • If you still questions ROI, read this article, where business owners found the answer to ROI.  The cost of leads via social media for many is considerably less than those businesses that solely focus on offline marketing strategies.

So are you ready to be the change agent for your business?  2012 is bringing many changes for me and one of them is plugging into the offline world and resources I have so that I can find those businesses that are on the fence because they don’t understand what all the hype is about and why they should embrace this new, exciting but ever evolving media.  The businesses that are connected and balancing both offline and online marketing are reaping the benefits.

Social media is changing the way people behavior when it comes to researching and buying products and services.  Searching the web allows for instant, real-time information being shared about your product or services.  What part of the story are you telling?  Are you even part of the conversation?

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