The internet is chock full of information and recently I came across this infographics that describes six universal heuristics that shoppers use to make decisions. The psychology of social commerce offers many nuggets of information for brands online interested in understanding what makes people buy what they do. How do they make their decisions? What [...]
Let me give you a quick story of how I connected with Carol Lynn Rivera, a great marketer. On Tuesday evenings at 9:00 pm, I attend a twitter chat called #GetRealChat. This chat has real marketers, business owners and folks who are looking to understand and incorporate social media into their day to day marketing [...]
Google+ was launched in June of 2011 and with more than 90 million users, it has attracted the attention of marketers as a platform where you can create Circles, get involved in discussions, post photos, participate in video conference calls (Hangouts) and engage with people who have passions. This was fine for people building personal [...]
New to this blog? Sign up for email updates and I’ll keep you in the loop each time I write something new to help you. Twitter with over 465 million accounts and 175 million tweets a day is an incredible platform for building a personal brand and a business brand. One of the first things [...]