Investor Relations Articles

Investor Relations, Public Relations and Brand Building and Your Acres of Diamonds

When it comes to investor relations efforts, brand building or public relations considerations, small companies (public and private) often look outside of themselves immediately. Too many companies view brand building, marketing and investor relations as best left up to the experts. While this is partially true, I believe each company has it within themselves to […]

The Future is Here; a Tale of Two Companies

What does the new micro and small cap market look like now? I have written a few pieces on how the volume has cratered on the OTCBB and Pink Sheets over the last few months. What has caused it? It appears that a lot of traders and investors have left the market but is that […]

Trading Volume Crash on the Micro Caps; How Can Your Company Thrive?

Over the last several months, the powers that be (SEC, DTCC, FINRA) has continued their clampdown on micro cap companies. Some of the issues include: Companies Losing DTC Eligibility Suspension of Trading by Online Trading Firms Trading Firms weeding out IR and Promoters of Micro Cap Companies Fewer and Fewer Financing Options Trading Volume of […]

DTC Ineligibility for Micro Caps: There is More to the Story

In talking with lots of people over the last few months and especially this week, one thing is clear: The trading firms, transfer agents and more than anyone, the DTCC wants rid of micro cap companies. But is this really true? Why would a company lose their DTC eligibility? There are several reasons that will […]

Social Media Marketing Articles

Is a #Hashtag Useful for Me and Why Should I Care

What exactly is a #hashtag? I’m sure you are wondering and since the news of Facebook’s #hashtag introduction why should I care? How does it affect me? Should I be using it for my brand, my business?  We are about to break it down for you and give you the full explanation including  definition, how […]

Pinterest Making The Consumer To Brand Connection Easier

I realize that NOT every business or brand utilizes Pinterest BUT after today’s announcement you might want to reconsider because Pinterest JUST MADE THE CONNECTION EASIER BETWEEN Consumer and BRAND. THEY JUST EXPANDED THE OPPORTUNITY FOR BRANDS TO MONETIZE  You will now SEE: Product PINS for things with pricing, availability and where to buy (From your feed, […]

Small Biz Owners: Which Social Media Tool Works For You?

Gathering some tools for small biz owners I Googled “social media small business stats” and the TOP article was a Boston.com article titled  “Stats don’t lie: social media continues to vex small biz owners”  In this article Jason Keith basically states that many things have become clear based on data pouring in and the first one […]

Why You Should Care About Social Business

If you believe social media and social business matters today, once you review this survey , Finding From the 2012 Social Business Global Executive Study and Research Project, you will realize that it will Matter even more tomorrow. What exactly is social business you may ask? Social business is viewed as a tool for external-facing activities […]

Investor Communication Articles

Investor Communications and News Releases- Another Underutilized Resource

The reason companies disseminate news releases are to get exposure for their company, their products and services. If your company is publicly traded, you want as many people in the investment community as possible to see your news releases as well. Using New Technologies that are by in large, FREE and by following a few […]

Investor Communications and What Investors Expect from Your Company

This article is an excerpt from the book “New Thinking for Publicly Traded Companies” which will be published by the end of 2012… Before a discussion about what public companies can do to attract investors, we need to have a realistic look at investors in 2012. Investors have changed over the last few years. For […]

Engaging with Your Investors is the New Micro Cap Investor Relations Angle

I don’t care how you look at it. The truth is that a lot of people have left the micro cap marketplace over the last 6-9 months; mostly traders. The micro cap market became a trader’s market a few years ago when all the new Electronic Communications Networks (ECNs) were introduced. At this time, the […]

Small and Micro Cap Articles

So DOES This Social Media Thing Really Work To Launch A New Business?

It started with a simple Facebook group and then I saw it!! An interesting post that read like this, “I want to say this to anyone who doesn’t believe in or use Pinterest… What????? It helped to build a business.”  You GOT IT.  It piqued my interest because I believe in the power of SOCIAL […]

Micro and Small Cap Markets: Instant Gratification, and Reactionary instead of Responsive Part Two

In 2012, and actually now, for a long time the small and micro cap market has been divided into two basic types of companies. Those that are real companies that have actual services or products and that are planning for the future. This probably makes up 2% or less of the micro cap marketplace and […]

Micro and Small Cap Markets: Instant Gratification, and Reactionary instead of Responsive – Part 1

As a company management team member, investor, investment banking firm managing partner, IR firm representative or promotional entity, you already know the state of things in the small and micro cap markets. For the better part of the last 13 years, I have been involved in investor relations, financings, stock promotion, taking companies public and […]

The Reality Going Public and Raising Money in the Capital Markets

How one Company has beaten the odds… Given my experience in the micro and small cap marketplace, one of the biggest misconceptions that investors have is how money is raised in the marketplace by publicly traded companies. Why and how does a company go public in the first place? When a company goes public especially […]

Client Information Articles

BeBevCo: Plenty of Room to Grow

Being that I am so close to BeBevCo (OTC Markets: BBDA) in that we conduct investor relations, investor communications, website design and maintenance, I have been looking at other beverage industry companies lately. Working within BeBevCo, I have learned a considerable amount regarding the beverage business over the last 10 months or so. Looking at […]

The Reality Going Public and Raising Money in the Capital Markets

How one Company has beaten the odds… Given my experience in the micro and small cap marketplace, one of the biggest misconceptions that investors have is how money is raised in the marketplace by publicly traded companies. Why and how does a company go public in the first place? When a company goes public especially […]